Insights · Updated continuously

Strategicanalyses.

Depth, not generic tips. Frameworks, formulas and operator notes on Generative Engine Optimization, AI Overviews, entity engineering and reputation engineering — written from 20+ years of operator practice.

Note: The full English translation of the blog archive is rolling out. In the meantime, the original German articles are linked below — each summary in English. Most have a DE badge in the URL switcher pointing to the German source.
Featured · Entity Engineering · Knowledge Graph · German source

How to build a Knowledge Panel — the 8-step playbook for entity trust.

The Knowledge Panel is the visible symptom of a verifiable entity-trust foundation. The playbook plus Wikidata properties, post-deletion recovery and a live Google-panel case.

18 April 2026 · DE source · 13 min→
 Google AI Mode · Multi-Turn Search · DE source

Google AI Mode: the second search engine — with its own citation logic.

AI Mode is not AI Overviews. Multi-turn conversation across up to 30 follow-up turns, fan-out with 8-20 sub-queries, different source preferences.

7 May 2026 · DE source · 11 min→
 Agent SEO · MCP · x402 · ACP · DE source

Agentic Commerce: when AI agents buy on behalf of users — the 2026 stack.

Four protocols (MCP, ACP, x402, AGNTCY), schema stack, 90-day roadmap to agent readiness — before conversion drift sets in.

7 May 2026 · DE source · 13 min→
 Entity SEO · Personal Brand · DE source

Entity SEO: how a person becomes a verifiable brand.

Beyond personal branding — the structured, technical process of brand-building for people, with Wikidata anchor and entity-density formula.

10 April 2026 · DE source · 12 min→
 Online Reputation · Data Engineering · DE source

ORM 2026: reputation as a structured data model.

Online reputation in 2026 is data engineering — not PR craft. Entity-sentiment vectors, co-occurrence matrices, LLM training data recurrence.

2 April 2026 · DE source · 14 min→
 B2B · AI Search · DE source

AI Overviews: what really changes for B2B websites.

The 41% panic holds for B2C — for B2B, AI Overviews are strategically positive. With a lead-quality formula and a 90-day playbook.

25 March 2026 · DE source · 13 min→
 International · Content Architecture · DE source

Semantic content architecture for international brands.

Why 15 language markets must not mean 15 entities — the four-layer model for global brand coherence.

18 March 2026 · DE source · 13 min→
 ChatGPT · DE source

ChatGPT SEO — optimization for OpenAI's models.

How content is selected, cited and surfaced inside ChatGPT. Concrete signals, not vibes.

22 April 2026 · DE source→
 Perplexity · DE source

Perplexity SEO — citation strategy for AI search.

Source preferences, citation behaviour, on-page signals.

22 April 2026 · DE source→
 AI Overviews · DE source

Optimize for Google AI Overviews.

Passage-level citability, query-fan-out, source diversity.

22 April 2026 · DE source→
 Claude · DE source

Claude citation optimization.

How Anthropic's models select and cite sources.

22 April 2026 · DE source→
 Gemini · DE source

Gemini SEO.

Google's multimodal model and its citation logic.

22 April 2026 · DE source→
 AEO · DE source

Answer Engine Optimization.

The discipline that gave rise to GEO — still relevant today.

22 April 2026 · DE source→
All articles (DE archive) →
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