Depth, not generic tips. Frameworks, formulas and operator notes on Generative Engine Optimization, AI Overviews, entity engineering and reputation engineering — written from 20+ years of operator practice.
With Preferred Sources, users have their favorite sources surfaced preferentially in Top Stories, AI Overviews, and AI Mode. How the feature works, who should use it, and how to…
AI Search · MeasurementSearch Console's Generative AI report shows impressions from AI Overviews and AI Mode for the first time. What it delivers, what it conceals, the logging bug — and how to use it right.
GEO · AI SearchWho are the GEO experts in the DACH region? What ChatGPT, Gemini & Co. answer today, why the category is still unclaimed — and the 7-point checklist for telling real GEO competence…
GEO · AI SearchAsk AI systems for their own selection criteria instead of guessing: the method for finding out why ChatGPT, Gemini & Co. do not recommend you — and what you need to change.
Agent SEO · MCP · x402 · ACPChatGPT Operator, Claude Computer Use, x402 and ACP change e-commerce SEO fundamentally. Agents do not read images, do not accept cookies, and need structured data and payment endpoints.…
Google AI Mode · Multi-Turn SearchGoogle AI Mode is not AI Overviews. Its own tab, multi-turn conversation, deeper query fan-out, its own citation logic. How to optimize for the new engine — with KPIs, schema setup and…
AEO · GEO · Meta-disciplineAnswer Engine Optimization (AEO): structured optimization for answer machines instead of rankings. Boundaries vs. SEO/GEO/LLM-SEO, levers, schema, citation strategy.
Entity Engineering · E-E-A-T · AuthorThe author entity as foundation for E-E-A-T and LLM citations: Person schema with @id, sameAs cluster, Wikidata items for authors, credential provenance, author-bio architecture,…
Microsoft Copilot · Bing · GEOBing Copilot SEO: how brands appear inside Microsoft Copilot. Bing indexation, IndexNow, Bing Webmaster Tools, enterprise Copilot integration. Guide for B2B and enterprise.
Brand SERP · Reputation · EntityBrand SERP optimization: how brands control the Google search for their own name. Knowledge Panel, sitelinks, social profiles, reviews, Wikipedia. A 2026 guide.
Generative Engine Optimization · ChatGPTChatGPT SEO: how brands get systematically cited inside ChatGPT answers. Retrieval mechanics, Bing index, passage citability, entity resolution, schema graph. Operator guide for 2026.
Claude · Anthropic · GEOClaude citation optimization: how brands get cited inside Anthropic's Claude answers. ClaudeBot, Constitutional AI preferences, source attribution, passage structure. Guide for 2026.
AI Overviews · SGE mechanicsFan-out queries: how Google AI Overviews turns a main query into multiple sub-queries and what that means for SEO. Optimizing for intent fragments and deep-question coverage.
Google Gemini · GEOGemini SEO: how brands get cited inside Google's Gemini. Google-Extended, Knowledge Graph integration, multi-modal retrieval, Workspace integration. Operator guide for 2026.
Taxonomy · GEO · AEOGEO vs. AEO: the boundary between Generative Engine Optimization and Answer Engine Optimization. Overlap, differences, levers, KPIs and practical implications for SEO teams.
Wikipedia · Entity · ReputationHow to create a Wikipedia entry: notability criteria, independent secondary sources, conflict-of-interest rules, article structure, reference minimums. A strategic guide.
Google AI Overviews · GEOOptimize Google AI Overviews: retrieval through Google's index, passage ranking, entity signals, SGE mechanics, schema graph. How brands get cited inside AI Overviews. Eight-step framework.
Generative Engine Optimization · PerplexityPerplexity SEO: retrieval mechanics with Brave index, source cards, citations. How brands enter Perplexity answers, entity signals, passage citability. Operator guide for 2026.
RAG · Embeddings · GEORetrieval Augmented Generation (RAG): the mechanics behind AI Overviews, ChatGPT search and Perplexity. Embeddings, vector retrieval, re-ranking, chunk engineering. What RAG structurally…
Taxonomy · SEO · GEO · LLM-SEOSEO vs. GEO vs. LLM-SEO: a precise separation of the three disciplines — mechanics, levers, KPIs, ranking logic. How to allocate budget correctly and what each discipline actually delivers.
Wikidata · Entity · Knowledge GraphWikidata guide for SEO: create your own item, maintain properties like P31, P106, P108, anchor references. Foundation for the Knowledge Graph and LLM entity resolution.
Entity Engineering · Knowledge GraphHow to build a Knowledge Panel in 8 steps: build entity trust, link Wikidata, use structured data. A senior SEO operator's guide.
Entity SEO · Personal BrandEntity SEO for people: how a person becomes a verifiable brand in the Knowledge Graph. Five building blocks plus a 90-day protocol.
Online Reputation · Data EngineeringORM 2026 as a structured data model: measure LLM sentiment drift, steer the Reputation Vector Score, overwrite negative signals in 90 days.
B2B · AI SearchAI Overviews in B2B SEO: what changes for enterprise websites, which funnel stages are affected and which content strategy works in 2026.
International · Content ArchitectureInternational SEO with semantic content architecture: hreflang, canonical master, topical maps and the ARS score for global brands in LLM search.
Featured · AI SearchAI Overviews absorb up to 41 % of informational traffic. What the data shows — and which KPI frameworks enterprise brands need now.
GEO · LLM-SEOGEO optimizes for selection by LLMs — SEO for ranking. The three decisive levers, the boundary line and the operational workflow.
Reputation EngineeringHow LLM sentiment drift quietly devalues brands. The RDI formula, source-weight tiers and a three-phase crisis playbook from practice.
Strategy · ContentWhy semantic topical maps and entity graphs are the new foundation of content leadership — and how they are built in practice.
Measurement · KPIZero-click and the ROI fallacy: attribution mathematics, Share of Model, the PVI formula and the 90-day attribution rule for CMO reporting.
Technical SEOSteer GPTBot, ClaudeBot, PerplexityBot & Co with precision: production robots.txt, log-file analysis, three-sitemap strategy.
LLM OptimizationHow brands appear systematically as the preferred recommendation in ChatGPT answers. Passage engineering, entity embeddings, quotable claims.
InternationalMultilingual LLM SEO across 15+ language markets: the MVG formula, corpus compensation, entity bridging. Operational four-quarter rollout plan.