Lead generation aligned with intent and integrated end-to-end with the CRM. Psychologically optimized touchpoints, qualified-traffic alignment, marketing-to-sales handover discipline. Attribution flows from organic and AI-cited sources through MQL and SQL to pipeline — not just form fills.
Form, chat, demo CTA, content gate — calibrated to intent stage. The wrong friction at the wrong stage costs more than poor traffic.
BANT, firmographic, intent signals, behavioural scoring. Routing only good leads to sales — the highest-leverage productivity move marketing can make.
HubSpot, Salesforce, Pipedrive — wired so attribution holds across organic, AI-cited, paid and direct entries. Pipeline visibility, not session counts.
Email, retargeting, sales sequences. The work that turns marketing-qualified into sales-qualified — the part the SDR team needs marketing to own.