A senior advisory engagement for organisations operating across 100k+ URLs, multiple brands, multiple markets and multiple stakeholder groups. The work is governance, platform migration, board-level sparring and translating SEO economics into P&L language — not template playbooks.
SEO operating model, RACI across brand, product, content and engineering. Approval gates, quality bars, escalation paths. The thing that makes enterprise SEO actually shippable.
Replatforming, CMS consolidation, headless rollouts, domain mergers. Risk modelling, redirect choreography, monitoring setup. Where 30% traffic swings get decided.
Monthly or quarterly board-prep sessions. SEO and GEO translated into P&L impact, competitive risk, agentic-commerce exposure. Talk to the board without losing them.
External agencies, internal teams, freelance specialists — how to compose the org so capacity matches the pipeline without org-chart inflation.