08 - FAQFrequently asked questions.
Answers to the most common questions about the content, format, preparation and follow-up support of the in-house workshop.
What is the in-house SEO & GEO workshop?
A practical one- to three-day workshop, on-site or remote, for SEO teams, content teams and marketing leaders. It covers GEO, entity SEO, the schema graph, LLM citation, Knowledge Panels and passage citability, tailored to your industry and assets.
Who is the workshop designed for?
Three formats: hands-on upskilling for SEO teams, strategy for CMOs and marketing leaders, or a hybrid with the C-suite in the morning and the team in the afternoon. Maximum 12 participants.
What does the workshop cover in detail?
Day 1: retrieval mechanics as a SUMAX working model (including the limits of what is publicly documented), passage citability, schema graph, entity SEO. Day 2: auditing your own content, passage rewrites, schema implementation, Wikidata items. Day 3: governance, monitoring, KPIs, board reporting.
Does the workshop take place remotely or on-site?
Both. Remote: two 3-hour sessions plus 2 hours of hands-on coaching. On-site: full days, preferably in Germany, Austria or Switzerland, elsewhere by arrangement. In our experience, hands-on days work better on-site.
Is there follow-up support after the workshop?
Optionally, three months of coaching with calls every two weeks, a template library with code snippets and schema boilerplates, and a Slack channel. Most useful while the team implements its roadmap.
What preparation is expected from the team?
Two weeks ahead: 5-10 representative URLs, Search Console and analytics access, a competitor list and a short brief on current challenges. Hands-on workshops also need CMS access and a test repository for schema code.
How is this workshop different from conference talks?
You work on your own content instead of demo examples, go beyond single tactics into governance and KPI logic, and get sector specifics for YMYL, B2B SaaS, e-commerce or international setups.
Which KPIs are defined to measure success?
Citation rate in AI Overviews, ChatGPT, Perplexity and Copilot as the primary GEO KPI, an entity salience score and a passage citability score. Plus business KPIs (pipeline, brand search) and operational KPIs (time to publish, schema coverage).
Can several locations or international teams take part?
Yes. On-site sessions at a main location can be combined with remote participation from other markets and dedicated Q&A slots. The workshop runs in German or English, with recordings for later review.
How much does an in-house workshop cost?
It depends on format, preparation depth, industry complexity, group size and follow-up support. Fixed day rates plus 1-3 days of preparation are typical; travel is billed separately. You get a concrete proposal after the scoping call.
Can agency teams attend the workshop?
Yes, with a multi-client focus: a scalable audit method, templates for use across clients and a sales briefing on selling GEO. It suits mid-size to large agencies launching GEO as a service line.
