Agentic Commerce — MCP · x402 · ACP · AGNTCY

When theagentis the buyer.

ChatGPT Operator, Claude Computer Use and Gemini Agent are shifting the conversion path: the buyer is no longer the human, but the agent acting on their behalf. Four protocols (MCP, ACP, x402, AGNTCY) structure the communication. Agent Readiness audits the 16 signals that determine whether your site is the one the agent transacts with — or quietly bypasses.

Murat Ulusoy
Signal layers

Four signal categories, sixteen checks.

01

Protocol stack

MCP (Model Context Protocol), Anthropic ACP, payment via x402, AGNTCY agent registries. Server endpoints, capability advertising, authentication flow.

02

Schema for agents

Product, Offer, Service, Reservation, ContactPoint, FAQ — agent-readable structured data. priceCurrency, availability, areaServed, hasMerchantReturnPolicy.

03

Frictionless paths

Cookie-banner bypass for agent user agents, robots.txt differentiation, no-CAPTCHA paths, REST/JSON endpoints behind login walls where agent flow demands.

04

Trust signals

Verifiable business identity, return policy clarity, refund automation, review distribution, dispute paths — agents weight reliability heavily.

Let's talk

Be the site the agent chooses.

30-minute scope call: we walk through your protocol stack and identify the priority signals.