SaaS SEO is not blog SEO. Feature pages, alternatives pages (X vs. Y), comparison pages, integration pages, documentation SEO and competitor compete pages. Attribution flows from organic and AI-cited entries through MQL and SQL to ARR — not just sessions and rankings.
One page per feature, framed as the buyer's job-to-be-done. Schema (Product, SoftwareApplication), demo embed, social proof, conversion path.
X vs Y pages, alternatives pages, and best-of category pages. Where the bottom-of-funnel intent lives and where AI assistants pull rationale.
One page per integration. Long-tail volume, ecosystem authority, partner co-marketing leverage. A reliable pipeline source most teams under-invest in.
Docs are content. Indexable, structured, citable. LLMs cite docs heavily when they exist; ignore them entirely when they don't.