Online reputation management in 2026 is engineering, not PR craft. The work is structured: entity-sentiment vectors across LLM training data, search-suggest control, authoritative-source seeding, E-E-A-T signal architecture, post-crisis recovery. A storm fades in 72 hours — its trace in LLM context lives 60+ days.
RDI formula — sentiment weighted by source authority and detection confidence. Continuous monitoring of how brand sentiment shifts inside LLM answers.
Brand-query SERP shaping: who-is queries, lawsuit and complaint suggest terms, autocomplete management within Google's policies.
Press, association directories, expert profiles, Wikipedia where the threshold is met. Tier-1 sources that LLMs preferentially cite for brand context.
Documented playbook: triage, response, content-velocity strategy, LLM-context shaping, ongoing monitoring. The first 72 hours and the next 90 days.