Automated funnels, conversion optimization and revenue scaling — paired with the structural work that matters in 2026: faceted-navigation governance, marketplace strategy, Product schema and GEO visibility for product queries inside ChatGPT, Perplexity and Google AI Overviews.
Faceted-navigation governance, cannibalization control, internal-link cohesion. Where most catalogues lose 30% of their potential.
Product, Offer, Review, AggregateRating, ShippingDetails, MerchantReturnPolicy — the structured data agents and Google Shopping now demand.
Amazon, Google Shopping, comparison portals. Where to compete, where to dominate, where to deliberately step back.
PDP design, basket flow, payment options, trust signals. Every percent point of CVR scales with traffic — small leverage, large outcome.