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Public benchmarks.

Aggregated, anonymised audit data from active engagements. No claims, no derivations from study summaries — these are the numbers I see in mandates myself.

The figures come from a rolling cohort of 500+ enterprise domains in DACH, the EU and the US. All data is anonymised at industry level; individual domains cannot be identified through the aggregation. The purpose: market-wide orientation for operators — not marketing.

Update cadence: monthly, in the first week. The data points below reflect the latest update.

Cohort500+ enterprise domains
ModelsGPT-4o · Claude · Gemini · Perplexity
Prompts2,000+ per quarter
PeriodOct 2024 – Apr 2026
Last update15 April 2026

AAR development — informational queries

18-month trend
AAR development from October 2024 to April 2026Line chart showing median AAR (AI Overview Absorption Rate) across 500+ enterprise domains for informational queries. Starting value October 2024: 0.05. Continuous rise to 0.41 in April 2026. The curve has been flattening since Q4 2025, indicating that the structural shift is nearly complete. 0.45 0.30 0.15 0.00 Oct 24 Feb 25 May 25 Aug 25 Nov 25 Feb 26 ● 0.41 TODAY

Median AAR across 500+ domains, informational queries. October 2024: 0.05 (shortly after EU rollout). April 2026: 0.41. The curve has been flattening since Q4 2025 — the structural shift is nearly complete.

Share of Model — EU 2026

Usage distribution
Share-of-Model distribution EU 2026Horizontal bar chart showing the usage distribution of four LLM systems in the EU market in 2026: ChatGPT 52 per cent, Google Gemini 22 per cent, Claude 11 per cent, Perplexity 10 per cent. The remaining 5 per cent are split between Bing Copilot and smaller providers. ChatGPT 52% Gemini 22% Claude 11% Perplexity 10%

Weights for EU markets. In the US: Perplexity higher (~18%), ChatGPT lower (~44%). In Turkey, ChatGPT dominates with >65%.

Citation rate vs. Domain Authority

Correlation
Citation rate by Domain Authority bucketBar chart showing the correlation between Domain Authority and Perplexity citation rate. DA 0-20: below 1 per cent. DA 21-40: around 2 per cent. DA 41-60: around 3.5 per cent. DA 61-80: around 5.5 per cent. DA 81 plus: above 7 per cent. A disproportionate rise from DA 60 upwards is visible. 8% 5% 2% 0 DA 0-20 DA 21-40 DA 41-60 DA 61-80 DA 81+

Citation rate in Perplexity rises disproportionately from DA 60 upwards. Threshold for relevant citation presence: ≥ DA 40. Reason: authority is one of four retrieval-score components, weighted heavily.

AI crawler frequency per day

Enterprise median
AI crawler frequency per dayBar chart with daily request frequency from AI crawlers on enterprise domains with more than 10,000 URLs. GPTBot: 1,240 requests per day. Google-Extended: 920. ClaudeBot: 610. PerplexityBot: 460. Applebot-Extended: 210, significantly underrepresented. GPTBot 1,240 Google-Extended 920 ClaudeBot 610 PerplexityBot 460 Applebot-Extended 210

Median requests on enterprise domains (> 10k URLs). Applebot-Extended is heavily underrepresented — typical for an early phase. Setup has only been available since 2024.

RDI median by industry

Q1 2026
RDI median by industry Q1 2026Horizontal bar chart anchored at a neutral zero. Finance: +18. Healthcare: +34. B2B SaaS: +27. E-commerce: minus 8 (negative trend driven by price- and service-related negative mentions). Automotive: +11. Logistics: +22. Values range from minus 100 to plus 100. Finance Healthcare B2B SaaS E-commerce Automotive Logistics +18 +34 +27 −8 +11 +22 −100 0 +100

Reputation Drift Index (median) by industry, Q1 2026. E-commerce shows a negative trend due to increased price- and service-related negative mentions.

Methodology: public on GitHub from Q3 2026 · data aggregated in BigQuery · SVGs delivered statically, updated monthly