https://www.muratulusoy.de/en/blog/ Articles and research on SEO, GEO/Generative Engine Optimization, AI search, entity SEO and digital reputation by Murat Ulusoy. en Fri, 28 Aug 2026 07:25:49 +0000 360 https://www.muratulusoy.de/en/blog/google-preferred-sources.htmlhttps://www.muratulusoy.de/en/blog/google-preferred-sources.htmlWed, 26 Aug 2026 00:00:00 +0200With Preferred Sources, users have their favorite sources surfaced preferentially in Top Stories, AI Overviews, and AI Mode. How the feature works, who should use it, and how to implement it in a GDPR-friendly way.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/gsc-generative-ai-report.htmlhttps://www.muratulusoy.de/en/blog/gsc-generative-ai-report.htmlWed, 26 Aug 2026 00:00:00 +0200Search Console's Generative AI report shows impressions from AI Overviews and AI Mode for the first time. What it delivers, what it conceals, the logging bug — and how to use it right.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/research/ai-misattributions.htmlhttps://www.muratulusoy.de/en/research/ai-misattributions.htmlWed, 26 Aug 2026 00:00:00 +0200Pilot study: how reliably does an AI model identify 18 people from the DACH SEO scene? 54 answers, verified ground truth — only 18.5% error-free, 46.3% with false claims, from invented podcast names to name collisions.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/geo-experts-dach.htmlhttps://www.muratulusoy.de/en/blog/geo-experts-dach.htmlTue, 25 Aug 2026 00:00:00 +0200Who are the GEO experts in the DACH region? What ChatGPT, Gemini & Co. answer today, why the category is still unclaimed — and the 7-point checklist for telling real GEO competence from buzzword vendors.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/prompt-reverse-engineering.htmlhttps://www.muratulusoy.de/en/blog/prompt-reverse-engineering.htmlTue, 25 Aug 2026 00:00:00 +0200Ask AI systems for their own selection criteria instead of guessing: the method for finding out why ChatGPT, Gemini & Co. do not recommend you — and what you need to change.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/agentic-commerce-seo.htmlhttps://www.muratulusoy.de/en/blog/agentic-commerce-seo.htmlThu, 07 May 2026 00:00:00 +0200ChatGPT Operator, Claude Computer Use, x402 and ACP change e-commerce SEO fundamentally. Agents do not read images, do not accept cookies, and need structured data and payment endpoints. Agent-readiness strategy for 2026.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/google-ai-mode-seo.htmlhttps://www.muratulusoy.de/en/blog/google-ai-mode-seo.htmlThu, 07 May 2026 00:00:00 +0200Google AI Mode is not AI Overviews. Its own tab, multi-turn conversation, deeper query fan-out, its own citation logic. How to optimize for the new engine — with KPIs, schema setup and prompt coverage.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/answer-engine-optimization.htmlhttps://www.muratulusoy.de/en/blog/answer-engine-optimization.htmlWed, 22 Apr 2026 00:00:00 +0200Answer Engine Optimization (AEO): structured optimization for answer machines instead of rankings. Boundaries vs. SEO/GEO/LLM-SEO, levers, schema, citation strategy.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/author-entity-e-e-a-t.htmlhttps://www.muratulusoy.de/en/blog/author-entity-e-e-a-t.htmlWed, 22 Apr 2026 00:00:00 +0200The author entity as foundation for E-E-A-T and LLM citations: Person schema with @id, sameAs cluster, Wikidata items for authors, credential provenance, author-bio architecture, trade-media anchoring.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/bing-copilot-seo.htmlhttps://www.muratulusoy.de/en/blog/bing-copilot-seo.htmlWed, 22 Apr 2026 00:00:00 +0200Bing Copilot SEO: how brands appear inside Microsoft Copilot. Bing indexation, IndexNow, Bing Webmaster Tools, enterprise Copilot integration. Guide for B2B and enterprise.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/brand-serp-optimization.htmlhttps://www.muratulusoy.de/en/blog/brand-serp-optimization.htmlWed, 22 Apr 2026 00:00:00 +0200Brand SERP optimization: how brands control the Google search for their own name. Knowledge Panel, sitelinks, social profiles, reviews, Wikipedia. A 2026 guide.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/chatgpt-seo.htmlhttps://www.muratulusoy.de/en/blog/chatgpt-seo.htmlWed, 22 Apr 2026 00:00:00 +0200ChatGPT SEO: how brands get systematically cited inside ChatGPT answers. Retrieval mechanics, Bing index, passage citability, entity resolution, schema graph. Operator guide for 2026.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/claude-citation-optimization.htmlhttps://www.muratulusoy.de/en/blog/claude-citation-optimization.htmlWed, 22 Apr 2026 00:00:00 +0200Claude citation optimization: how brands get cited inside Anthropic's Claude answers. ClaudeBot, Constitutional AI preferences, source attribution, passage structure. Guide for 2026.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/fan-out-queries.htmlhttps://www.muratulusoy.de/en/blog/fan-out-queries.htmlWed, 22 Apr 2026 00:00:00 +0200Fan-out queries: how Google AI Overviews turns a main query into multiple sub-queries and what that means for SEO. Optimizing for intent fragments and deep-question coverage.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/gemini-seo.htmlhttps://www.muratulusoy.de/en/blog/gemini-seo.htmlWed, 22 Apr 2026 00:00:00 +0200Gemini SEO: how brands get cited inside Google's Gemini. Google-Extended, Knowledge Graph integration, multi-modal retrieval, Workspace integration. Operator guide for 2026.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/geo-vs-aeo.htmlhttps://www.muratulusoy.de/en/blog/geo-vs-aeo.htmlWed, 22 Apr 2026 00:00:00 +0200GEO vs. AEO: the boundary between Generative Engine Optimization and Answer Engine Optimization. Overlap, differences, levers, KPIs and practical implications for SEO teams.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/how-to-create-wikipedia-entry.htmlhttps://www.muratulusoy.de/en/blog/how-to-create-wikipedia-entry.htmlWed, 22 Apr 2026 00:00:00 +0200How to create a Wikipedia entry: notability criteria, independent secondary sources, conflict-of-interest rules, article structure, reference minimums. A strategic guide.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/optimize-google-ai-overviews.htmlhttps://www.muratulusoy.de/en/blog/optimize-google-ai-overviews.htmlWed, 22 Apr 2026 00:00:00 +0200Optimize Google AI Overviews: retrieval through Google's index, passage ranking, entity signals, SGE mechanics, schema graph. How brands get cited inside AI Overviews. Eight-step framework.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/perplexity-seo.htmlhttps://www.muratulusoy.de/en/blog/perplexity-seo.htmlWed, 22 Apr 2026 00:00:00 +0200Perplexity SEO: retrieval mechanics with Brave index, source cards, citations. How brands enter Perplexity answers, entity signals, passage citability. Operator guide for 2026.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/rag-retrieval-augmented-generation-seo.htmlhttps://www.muratulusoy.de/en/blog/rag-retrieval-augmented-generation-seo.htmlWed, 22 Apr 2026 00:00:00 +0200Retrieval Augmented Generation (RAG): the mechanics behind AI Overviews, ChatGPT search and Perplexity. Embeddings, vector retrieval, re-ranking, chunk engineering. What RAG structurally changes for SEO.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/seo-vs-geo-vs-llm-seo.htmlhttps://www.muratulusoy.de/en/blog/seo-vs-geo-vs-llm-seo.htmlWed, 22 Apr 2026 00:00:00 +0200SEO vs. GEO vs. LLM-SEO: a precise separation of the three disciplines — mechanics, levers, KPIs, ranking logic. How to allocate budget correctly and what each discipline actually delivers.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/wikidata-guide.htmlhttps://www.muratulusoy.de/en/blog/wikidata-guide.htmlWed, 22 Apr 2026 00:00:00 +0200Wikidata guide for SEO: create your own item, maintain properties like P31, P106, P108, anchor references. Foundation for the Knowledge Graph and LLM entity resolution.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/research/llm-citation-benchmark.htmlhttps://www.muratulusoy.de/en/research/llm-citation-benchmark.htmlWed, 22 Apr 2026 00:00:00 +0200LLM citation benchmark: methodology, measurement framework and industry baselines for brand citation in ChatGPT, Claude, Gemini, Perplexity, Copilot. Research report with a reproducible framework.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/research/state-of-ai-search-2026.htmlhttps://www.muratulusoy.de/en/research/state-of-ai-search-2026.htmlWed, 22 Apr 2026 00:00:00 +0200State of AI Search 2026: empirical analysis of brand presence in ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews. 12,000 prompts, 8 industries, 150+ brands.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/knowledge-panel-how-to.htmlhttps://www.muratulusoy.de/en/blog/knowledge-panel-how-to.htmlSat, 18 Apr 2026 00:00:00 +0200How to build a Knowledge Panel in 8 steps: build entity trust, link Wikidata, use structured data. A senior SEO operator's guide.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/entity-seo-for-people.htmlhttps://www.muratulusoy.de/en/blog/entity-seo-for-people.htmlFri, 10 Apr 2026 00:00:00 +0200Entity SEO for people: how a person becomes a verifiable brand in the Knowledge Graph. Five building blocks plus a 90-day protocol.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/online-reputation-management-2026.htmlhttps://www.muratulusoy.de/en/blog/online-reputation-management-2026.htmlThu, 02 Apr 2026 00:00:00 +0200ORM 2026 as a structured data model: measure LLM sentiment drift, steer the Reputation Vector Score, overwrite negative signals in 90 days.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/ai-overviews-b2b-seo.htmlhttps://www.muratulusoy.de/en/blog/ai-overviews-b2b-seo.htmlWed, 25 Mar 2026 00:00:00 +0100AI Overviews in B2B SEO: what changes for enterprise websites, which funnel stages are affected and which content strategy works in 2026.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/international-seo-content-architecture.htmlhttps://www.muratulusoy.de/en/blog/international-seo-content-architecture.htmlWed, 18 Mar 2026 00:00:00 +0100International SEO with semantic content architecture: hreflang, canonical master, topical maps and the ARS score for global brands in LLM search.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/ai-overviews-traffic.htmlhttps://www.muratulusoy.de/en/blog/ai-overviews-traffic.htmlThu, 12 Mar 2026 00:00:00 +0100AI Overviews absorb up to 41 % of informational traffic. What the data shows — and which KPI frameworks enterprise brands need now.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/geo-vs-seo.htmlhttps://www.muratulusoy.de/en/blog/geo-vs-seo.htmlTue, 03 Mar 2026 00:00:00 +0100GEO optimizes for selection by LLMs — SEO for ranking. The three decisive levers, the boundary line and the operational workflow.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/reputation-engineering-llm.htmlhttps://www.muratulusoy.de/en/blog/reputation-engineering-llm.htmlTue, 24 Feb 2026 00:00:00 +0100How LLM sentiment drift quietly devalues brands. The RDI formula, source-weight tiers and a three-phase crisis playbook from practice.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/topical-maps-content.htmlhttps://www.muratulusoy.de/en/blog/topical-maps-content.htmlSat, 14 Feb 2026 00:00:00 +0100Why semantic topical maps and entity graphs are the new foundation of content leadership — and how they are built in practice.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/zero-click-roi-kpi.htmlhttps://www.muratulusoy.de/en/blog/zero-click-roi-kpi.htmlWed, 28 Jan 2026 00:00:00 +0100Zero-click and the ROI fallacy: attribution mathematics, Share of Model, the PVI formula and the 90-day attribution rule for CMO reporting.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/technical-seo-ai-crawler.htmlhttps://www.muratulusoy.de/en/blog/technical-seo-ai-crawler.htmlThu, 22 Jan 2026 00:00:00 +0100Steer GPTBot, ClaudeBot, PerplexityBot & Co with precision: production robots.txt, log-file analysis, three-sitemap strategy.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/prompt-level-seo.htmlhttps://www.muratulusoy.de/en/blog/prompt-level-seo.htmlThu, 15 Jan 2026 00:00:00 +0100How brands appear systematically as the preferred recommendation in ChatGPT answers. Passage engineering, entity embeddings, quotable claims.anfrage@muratulusoy.de (Murat Ulusoy) https://www.muratulusoy.de/en/blog/international-llm-seo.htmlhttps://www.muratulusoy.de/en/blog/international-llm-seo.htmlThu, 08 Jan 2026 00:00:00 +0100Multilingual LLM SEO across 15+ language markets: the MVG formula, corpus compensation, entity bridging. Operational four-quarter rollout plan.anfrage@muratulusoy.de (Murat Ulusoy)